Magnetic Attractions, Durham, NC, announced its acquisition of Santa Ana, CA-based Rainbow Magnetics, inc., known in the industry for its customized, magnetic, direct marketing programs.

“We’ve merged two, leading companies to create one-stop shopping for any magnetic, direct mail, or promotional products that someone could need,” says Scott Lewis, company president. He adds, “Magnetic Attractions was one of the first in the industry to offer digital offset printing for quick-turn, highly customized, magnetic promotions. For 34 years, Rainbow has been a respected printer of flexible magnetic products and has evolved to offer a complement of creative and direct marketing services. They are especially adept at working with franchisees, retailers, and owner-operated businesses.”

Robert Knapp of Rainbow Magnetics says, “Our reputation and commitment to our customers has allowed us the opportunity to work with some of the best companies in the world, like Avon Products, Inc.; Century 21 Real Estate LLC; Discovery Toys, Inc.; Home Depot, Inc.; Jim Beam Brands Co.; KFC Corp.; Time Warner; Tupperware Brands Corp.’ and other national brands.

Both companies are privately held, and terms were not disclosed. All employees are anticipated to remain with the company. For more information about Magnetic Attractions, visit www.magneticattractions.com.