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New Inksoft Blog Discusses How to Adapt to Meet Customers’ Needs




Inksoft Adapting to Customers' Needs Blog

In a recent blog, InkSoft presents a case study of how Spalding, the world’s largest basketball equipment manufacturer in the world, met their customers’ needs for personalization using technology and software offered by InkSoft. 

Spalding worked with InkSoft to create U Design, a custom basketball platform on its Salesforce Commerce Cloud e-commerce site. It allows customers to create a custom Spalding basketball with official NBA team logos, throwback logos and personal text online. In addition, InkSoft employed its technology to ensure that orders were created and shipped in one-to-two business days.

New designs being added include WNBA team logos and NBA G League team logos. U Design is also available on Spalding’s B2B e-commerce site, which is built on the Salesforce Community Cloud, where coaches can upload their own team logos and artwork to be lasered across up to two panels on the ball. 

To read more about how you might apply some of these same concepts, which has accounted for nearly 20% of’s revenue, go to .

InkSoft is a provider of industry-leading software for sales and production. For more information, contact InkSoft at (800) 410-3048; email: [email protected] or visit the website at



Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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