Press Releases

New Inksoft Blog Discusses How to Adapt to Meet Customers’ Needs

Published

5 years ago

July 15, 2019

Inksoft Adapting to Customers' Needs Blog

In a recent blog, InkSoft presents a case study of how Spalding, the world’s largest basketball equipment manufacturer in the world, met their customers’ needs for personalization using technology and software offered by InkSoft.

Spalding worked with InkSoft to create U Design, a custom basketball platform on its Salesforce Commerce Cloud e-commerce site. It allows customers to create a custom Spalding basketball with official NBA team logos, throwback logos and personal text online. In addition, InkSoft employed its technology to ensure that orders were created and shipped in one-to-two business days.

New designs being added include WNBA team logos and NBA G League team logos. U Design is also available on Spalding’s B2B e-commerce site, which is built on the Salesforce Community Cloud, where coaches can upload their own team logos and artwork to be lasered across up to two panels on the ball.

To read more about how you might apply some of these same concepts, which has accounted for nearly 20% of Spalding.com’s revenue, go to https://www.inksoft.com/are-you-adapting-to-meet-your-customers-needs/ .

InkSoft is a provider of industry-leading software for sales and production. For more information, contact InkSoft at (800) 410-3048; email: info@inksoft.com or visit the website at www.inksoft.com.

Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.