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New ISA White Paper Serves as ‘How-to’ Guide for Expanding Business Opportunities in Wide-Format Print

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Wide format printers already are using their equipment to create banners, vehicle graphics, signs, window graphics and backlit displays. So, what’s next to continue growing their businesses? A new white paper from ISA, “Leveraging the Wide Format Application Opportunity,” provides a road map into areas like wallpaper, fabric soft signage, industrial products and apparel. The how-to guide offers directions for taking advantage of the opportunities that each category presents.

Wide format printers already are using their equipment to create banners, vehicle graphics, signs, window graphics and backlit displays. So, what’s next to continue growing their businesses? A new white paper from ISA, “Leveraging the Wide Format Application Opportunity,” provides a road map into areas like wallpaper, fabric soft signage, industrial products and apparel. The how-to guide offers directions for taking advantage of the opportunities that each category presents.

 
 
The white paper, authored by Keypoint Intelligence and sponsored by EFI, provides insight into key and emerging applications and the market trends that are driving the growth, tips to identify and target a vertical market in which to expand, and information on requirements for technology, substrates and special effects. It also provides guidance on staff training and customer education about these new application methods.
 
 
“Leveraging the Wide Format Application Opportunity” is available for free for ISA and Affiliated Association members. Non-members may purchase the report for $24.95. Learn more at www.signs.org/business-resources/printing.
 

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