Press Releases

Catalina Graphic Films Announces Permovable®

Published

9 years ago

December 16, 2014

Catalina Graphic Films announces the addition of Permovable® to the Mojave Digital Media family. It is a 2.0 mil eco-friendly, non-PVC pressure-sensitive film developed for short-term, high quality outdoor advertising used for street and concrete graphics in underused promotional spaces.

Permovable’s thin 2.0 mil profile conforms to outdoor surface textures of the substrates they are applied to, giving them the look of permanent painted graphics, rather than applied signs or decals.

Advantages of Permovable include easy application with no heat guns or overlaminate required, slip-resistance for safe and worry-free foot traffic, and eco-friendly removal when pressurewashed away.

For greater versatility, Permovable can be applied vertically or horizontally on surfaces such as unsealed asphalt, concrete, unsealed brick and other building siding for outdoor event advertising, retail promotions, temporary way signage, directional markings and rough surface applications.

With patented green surface technology, Permovable exceeds Coefficient of Friction requirements under ASTM C-1028, ASTM D2047, ANSI B101.1 testing; UL Approved.

“We believe the numerous benefits of Permovable will allow outdoor advertisers to reach more consumers as previously unused outdoor spaces can now be transformed into targeted messaging,” states Alan Dworman, President, “And, we welcome the product’s launch which supports the upward trend in corporate enviromental responsibility within our industry.”

Permovable is intended to be imaged using wide format solvent-based, eco-solvent, and screen printed using solvent-based inks, as well as UV curable systems.

Available in 54” widths, up to 50 yard/150 feet rolls, or sheeted with maximum sheet lengths up to 120”, Permovable can also be custom engineered to specific customer requirements.

Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.