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Cracking New Markets: Promotional Products

Watch four experts share how to enter the booming promo business.

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PROMOTIONAL PRODUCTS ARE SO much more than the tchotchkes you see (er, saw) on tradeshow floors. “It’s more than an item,” says Jeremy Picker. It’s about the message you’re sending. Your customers are buying branded ring lights for their new work-from-home spaces. They’re shipping custom kits filled with drinkware, face masks, and hand sanitizer to loved ones they haven’t seen in a year. They’re spending more time outdoors, so they’re looking for personalized tents, hammocks, and backpacks.

In this video panel, we learn top tips for entering the growing market, what’s trending in 2021, tools to gaining new clients – plus how to attract the ones you already have – and much more.

If you have questions for this promo crew, email [email protected] and we’ll get them answered in part two of the promotional products video panel.

Marshall Atkinson: Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting (atkinsontshirt.com) and a Screen Printing Editorial Advisory Board member. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He is a frequent tradeshow speaker, writer, blog author, columnist for Screen Printing magazine, and co-founder of Shirt Lab, a decorated apparel industry sales and marketing education company.

Jeremy Picker: Jeremy Picker is the creative director and CEO at AMB3R Creative (amb3r.com), a Colorado-based merchandise design firm with more than 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label bands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. His client list spans from churches to restaurants to corporations, and he designs apparel for Podswag, the merch side of Stitcher and Earwolf, doing work for some of the most popular podcasts today including Conan O’Brien’s, The Office Ladies’, Bill Nye’s, and more.

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Jay Busselle: Rumor has it that, in the mid ’80s, Jay started printing “unofficial replica” T-shirts of his favorite skiing and skateboarding companies as well as a few bands which will remain nameless. It’s been almost 30 years and Jay found a home with other promo peeps and apparel geeks on the island of misfit toys! Jay is the founder of an industry Twitter chat, #promochat, a board member (referred as “chefs”) for PromoKitchen (promokitchen.org), and a highly rated industry presenter. He is a trainer on topics like branding, social media, and lead-nurturing, plus LinkedIn. Jay is also a self-proclaimed CTO – Chief Taco Officer – and currently the marketing director at Equipment Zone.

Charity Gibson: Charity Gibson is the national account coordinator for Peerless Umbrella (peerlessumbrella.com), owner of Green Banana Social (facebook.com/greenbananasocial), a founding chef and executive committee member of Promo-Kitchen, and the host of the Badass Women of Promo Podcast (badasswomenofpromo.com). She started her career on the distribution side of the promotional products and decorated apparel industry and moved to the supplier side in 2015. She is most well-known for her heavy engagement on social media, educational sessions and videos, mentorship, and creativity.

Screen Printing magazine has been the leading publication and trusted source of information for the screen printing industry for more than 60 years. Our magazine, website, social media channels, and bulletins cover breaking news, innovative products, expert insight, and tools for success.

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