Sending Your Press Releases to Screen Printing

Here's a quick guide to help you publicize your company's big news story on our website.

Published

3 years ago

January 5, 2021

Screen Printing runs press releases from vendors on our website. Unless additional reporting is done, these are labeled as press releases. However, despite the label, it is important that you stick to news-style writing when producing these articles. (Not to mention, it’s more convincing for our readers.) Here are some keys to writing better press releases:

Avoid blatant self-promotion.
Use facts to sell your product’s benefits, not adjectives. Instead of telling us that it’s “awesome,” tell us the features that make it so.
Avoid using the words “we,” “us,” or “ours.”
Use “it” or “its” when talking about a company rather than “they” or “theirs.”
Please send your press release in a format that we can easily copy and paste.
Please include a suggested headline with your press release. We might change the headline, but it helps to have your suggestion as a starting point.
We do not include the trademark or copyright symbols in press releases.
We often include a photo or two with press releases. If you send photos, please include captions to explain what’s going on in the image. If there are people in the photos, provide their names.
When in doubt about style or usage matters, refer to Associated Press style.
Please use American spelling.
And don’t forget to use a spell checker.

Send your press releases to us at press@screenprintingmag.com.

Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.