(PRESS RELEASE) A new chapter in Roger Burnett’s crusade to make the promotional products industry more socially conscious begins Sept. 15.
The founder of Brighton, MI-based distributor Social Good Promotions has partnered with Stan Phelps, best-selling author of the famous “Goldfish” series of business books, to release “Red Goldfish Promo Edition.” Filled with more than 250 examples, the book focuses on how promo firms can simultaneously make money and give back to their communities.
“For too long, too many people have minimized the value of a consultant in our space,” Burnett wrote in the book. “I believe with an improved focus on delivering differentiated value, there is tremendous opportunity in combining purpose with commerce. I’ve made it my life’s work to pursue this concept and this book is meant to serve as a guide map for you on your own journey to developing a purpose statement for your own businesses.”
An industry veteran, Burnett co-founded the PromoCares initiative, which recognizes promo companies using their businesses for social good, and PromoKitchen, an independent volunteer group that, as part of its mission, pairs experienced ad specialty pros with others in the industry who can benefit from their guidance. He was introduced to Phelps by Danny Rosin, co-president of Morrisville, NC-based Brand Fuel (asi/145025) and co-founder of PromoCares and PromoKitchen. Rosin wrote the foreword to “Red Goldfish Promo Edition.”
“It’s a time of radical change in our own marketplace and across all vertical markets we are called to support,” Burnett told Counselor. “I’ve had some experience selling and leading in times of crisis like these, and it’s important to have something to help evolve and transform your businesses as circumstances require. I wrote ‘Red Goldfish Promo Edition’ to share the ways members of the promotional marketing industry (including my own company) are trying to lead the way in showing others how to stand out using purpose as the central promise of our brands.”
“Red Goldfish Promo Edition” will be available in paperback or via Kindle on Sept. 15. You can order here.Advertisement
Watch this short video about the book/presentation.
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
Mitography, Manufacturing, and Makerspaces with Luther Davis
Nominations Now Open for Fourth Annual Rising Stars Awards
FESPA Global Print Expo 2021 Travel Update: Restrictions Lifted for Vaccinated from “Very High Risk” Countries
Here Are the Winners of the 2021 Women in Screen Printing Awards
14 Surprising Things You Can Screen Print
Raise a Glass to the 2021 Women in Screen Printing Award Winners
Photo Gallery2 months ago
33 Funny Memes That Screen Printers Will Understand All Too Well
Case Studies4 months ago
How a Professional Wrestler Began Supplying Screen Printed Apparel to the Wrestling Community
Business & Industry3 months ago
Datacolor ColorReader EZ Portable Tool
Photo Gallery2 months ago
13 Misprinted T-Shirts for the Screen Printing Hall of Shame
Photo Gallery4 months ago
11 Photos That Show What It Takes to Be a Screen Printer
Headlines2 months ago
WATCH: Screen Printer’s Viral TikTok Video Approaching 10 Million Views
Photo Gallery1 month ago
13 Iconic Band T-Shirts That Will Strike a Chord with Screen Printers
Expert Perspectives4 months ago
A Print Provider’s Guide to Becoming More Profitable