PRIMIR, the research unit of NPES, has released “Wide Format Inkjet Printing Trends and Opportunities,” a study encompassing input from industry manufacturers, distributors, and experts, as well as PSPs, marketers, and retailers.
PRIMIR, the research unit of NPES, has released “Wide Format Inkjet Printing Trends and Opportunities,” a study encompassing input from industry manufacturers, distributors, and experts, as well as PSPs, marketers, and retailers. The study, which valued the North American market at more than $20.3 billion in 2014, projects that this figure will grow to $24.4 billion in 2018, citing the transition from analog-printed display graphics to digitally printed ones, and emerging new applications due to ink and media innovation as catalysts for the market’s expansion.
The report highlights banners, signs, and posters as the most commonly purchased products, but indicates that these applications are becoming commoditized. Possible opportunities for PSPs include investing in newer, potentially faster, and more versatile technologies – such as latex, UV, and dye-sublimation printing – and exploring new trends, such as versioning and micro marketing. The study also reported that more than 40 percent of print buyers have used a QR code or some other interactive media element as a part of their display graphics; a large majority of these plan to continue to do so.
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
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