(PRESS RELEASE) With the onset of the pandemic, screen printers across the country saw the door to their livelihood closing. Many found new avenues for growth through community involvement and the printing of face masks using a pallet built for their manual presses.
Schools and events previously comprised the majority of MI Screen Printing’s miscreens.com customer base. When shutdowns went into effect, the company, located in Mooresville, NC, reached out to small businesses in the area.
“When COVID hit we were forced to think outside the box and started helping those in need,” says Danielle Gordon. “We had a huge amount of overstock shirts, so we printed ‘support local businesses on the front of the shirts and our logo on the back.”
Danielle and her husband Jason printed approximately 500 one-color shirts on their Vastex 6-color/4-station press and gave them away to local businesses, who in turn gave some to their customers. The couple also set up an online store and raised $1,000 for small businesses in the area.
As the city began to reopen, recipients of the free shirts reached out to the shop with T-shirt orders. Soon the Gordons received queries about printing masks.
“We tried five or six test prints on our pallets using a lot of adhesive to hold the masks down, but the masks moved around too much,” says Danielle. “When we got our first order for 1,000 masks from our local school district, we knew we needed to find a better method.”
Mask Pallet Meets Growing Demand
MI Screen Printing purchased a Vastex double face mask pallet, with a quick-stretch design for screen printing on a variety of mask types and styles as well as neck gaiters.
In addition to printing masks for schools and small businesses, the couple received mask orders from the Town of Mooresville for its local fire departments and emergency medical services.
Like MI Screen Printing, Abstract Graphics customapparelzone.com in Nazareth, PA, was hit hard by the pandemic. Owner Art Rader took on smaller jobs and focused on the embroidery side of the business. “It wasn’t unheard of to take on a job of six pieces,” he says. “Before, our average run size for our contract printing customers was 100 to 1,000 pieces.”
He received his first mask requests from local schools, and tried printing them on a pocket pallet but found it difficult to fit the rectangular masks onto the pallet. He ordered two mask pallets from Vastex so he could print 4 masks at a time, for a total of 1,000 masks an hour. The masks feature one-color outlines instead of solid prints so as not to restrict breathing. He is back up to printing 100 to 1000 pieces
As mask mandates went into effect, other screen printing shops followed suit. Scott Bukieda of Second Breakfast Screen Printing, secondbreakfastsp.com, Pittsburgh, PA, ordered a mask pallet to fulfill requests from existing customers, namely CrossFit gyms.Advertisement
“We knew that the environment was changing and masks were going to be the norm, so it was an easy decision to purchase the pallet,” he says.
Most of Bukieda’s customers ordered masks with company logos or names. The pallet allows him to screen print in the center or on the side of the masks in one or more colors.
The masks are placed over diamond-shaped pallets, flattening pleats and contours, and held in place using a quick-stretch to avoid shifting during printing. The pallet can be secured with two lock knobs to any Vastex press or other make having a 2.5 in. x 1.5 in. (6.35 x 3.81 cm) rotor arm.
“No matter where you put your design or what type of mask material you use, the pallet accommodates it so you get a quality print,” says Bukieda, who has printed on a variety of mask styles, including those with nose wires.
A Pathway to New OpportunitiesAdvertisement
Today, masks are as much a fashion accessory as a necessity. Masks have helped screen printers replace garment orders lost due to the pandemic — but more importantly have opened the door to new business. Guillermo Pineda, a printer and designer of clothing brand 2fukdup, Los Angeles, CA, now sells direct-to-garment printed masks featuring the work of graphic artists through his website: 2fukdup.com.
Requests for matching T-shirts and masks have become another opportunity for screen printers. Recently, Pineda printed logos on matching polo shirts and masks for a contract cleaning company that services hospitals.
For a number of screen printers, like Ian Weston, owner of Rocky Mountain Screen Printing, Ogden, UT, business is better now than it was before the pandemic, but it didn’t start that way. Customers canceled print jobs and new orders waned. “It was horrendous,” Ian Weston recalls. “Our printing business came to a complete standstill.”
He purchased a mask pallet in the hopes of recouping some of his losses. After printing 1,500 masks for the Ogden Mustangs’ opening game, the hockey team hired him to print all of the apparel and warm-up gear for its youth organization.
Weston also supplied shirts for a hockey tournament to raise funds for the family of a police officer killed in the line of duty. The following week, the City of Ogden hired him to print masks for its police, fire, and city workers.
“Masks allowed us to get our foot in the door and sell to companies we wouldn’t have done business with otherwise,” says Weston. “My goal has always been to print full-time, and that’s more attainable now than ever before.”
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
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