Do You Take Your Entire Team to Tradeshows?

QUESTION:

Do you take your entire team to industry tradeshows?

No: 86%

• I may bring one or two in the future, but between the three of us that would be half the team, which would be extremely costly (especially to have production down). Not to mention very disruptive to a hard-deadline business. Doesn’t seem viable in the foreseeable. — Kyle Baker, Baker Prints
• Not yet, but I am planning to get them to a local show next year. — Joe Ortinau, Ortinau Art
• 2023 will be the first year I’m bringing three of my staff members. — Christine Geronimo, Midnight Supply Company



• I take the key decision-makers with me to tradeshows when looking to purchase equipment. The business needs to run while I’m away so we can keep up with production and customer needs. — Ron Augelli, WeTalkShirty.com
• But I wish all of them could go. That was the single most inspiring thing I remember as a young dumb idiot squeegee dragger. — Andy MacDougall, MacDougall Screen Printing
• First off, that would be a lot of people. Second, we have production to run. I have regularly taken four people to Long Beach every year. I try and make it a different four people each time. So, eventually, everyone gets a turn. — Matthew Pierrot, GetBOLD – T-shirt Printing and Embroidery
• I took four people to Las Vegas. We do not usually go to tradeshows, but we have some new, young employees that needed to see stuff. Not sure about Long Beach, especially since the Long Beach Cafe closed down.  — John Wilhelmsen, Distinct Impression

Yes: 15%

• It’s a great opportunity for our team to see the industry is much bigger than what happens in our factory. It gives them the chance to ask questions for their own careers, and hopefully advance their knowledge and understanding. — Eric Solomon, Night Owls

QUESTION:

Cash Flow: How much do you plan to invest in your business (e.g., new equipment, additional staff, etc.) over the next six months?