Screen Printers Don’t Seem to Like Emailing Their Customers

Do You or Don’t You: However, those who send external newsletters have good reason for doing so.

Published

5 months ago

November 18, 2023

Screen Printing Staff Screen Printing Nov/Dec 2023

QUESTION:

Do you send an external newsletter to customers and prospects?

Yes: 22%

It’s a good way to seed future work and let everyone know what we can do. — Shannon McKinnon, aisle6ix
Yes, but we are very infrequent. I know I need to get better at consistent and relevant newsletters. — Matthew Pierrot, GetBOLD
Yes, but we haven’t started doing this on a regular basis. — Maude Swearingen, Fully Promoted Arbutus
Email marketing is a major part of our business. We are constantly communicating with our customers via email with daily updates and weekly newsletters. — Steven Farag, Campus Ink
Our newsletter is mostly focused on our retail line, but we do promote commercial printing there occasionally. — Ian Graham, Feels So Good

No: 78%

We used to, but due to limited bandwidth, we have failed to deliver a newsletter the past 2 years. — Jessica Tillery, All Quality Graphics
We used to but discovered that our list of people it went to was very small. It was time consuming coming up with the content and I decided to put effort towards others things that would move the needle more. I plan to do it again in the future. — Joe Ortinau, Ortinau Art
We have never done any marketing or sales. — John Wilhelmson, Distinct Impression
I personally don’t read the newsletters I get from our distributors. Why would my clients feel any different? If there is something important to say, it is usually targeted directly to the clients who need to hear it with a personal touch. — Ryan Toney, P&M Apparel

When it comes to my career, I…

Screen Printers Don’t Seem to Like Emailing Their Customers

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Screen Printing Staff

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