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Shirt Lab Debuts to Sellout Crowd

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Shirt Lab, a new quarterly conference designed to provide high-level sales and marketing training to decorated apparel professionals, debuted in Columbus, Ohio, on October 27. Approximately 65 people attended, including representatives from event sponsors (including Screen Printing) and shop owners from as far away as Boston and San Diego.

Shirt Lab Debuts to Sellout Crowd
Shirt Lab attendees used a throwable CatchBox to ask questions throughout the event. 

Jay Busselle of Equipment Zone opened the day by challenging the attendees to develop their brand style guide, focusing on authenticity instead of marketing speak. Dan Carr of Carr Media presented his top 10 web conversion tricks, including the importance of making the material above the fold count – across multiple platforms. Roger Burnett with Branded Logistics covered lead generation and why social media isn’t the panacea many believe, but should instead be viewed as a tool to tell your story and build relationships with prospects before attempting to sell to them.

Consultant Ken Seidl took the attendees through the SPIN Selling model and the importance of uncovering client needs that form the basis of the closing pitch. Ryan Moor of Ryonet shared components of his social video strategy, which he said has generated more than 22 million views to date. Bill Petrie of PromoCorner discussed how to provide services that Amazon and other online platforms can’t match. Vapor Apparel’s Chris Bernat closed the presentations with a discussion of how to identify and capitalize on unique niches that are not in danger of being commoditized.

Shirt Lab Debuts to Sellout Crowd
Ryan Moor and Joe Sudrovic talk social media video.

Shirt Lab founders Tom Rauen of Envision Tees and consultant and Screen Printing columnist Marshall Atkinson have announced the locations for the conference’s 2019 locations: St. Louis (March 16), Baltimore/Washington DC (Q2), Portland, Oregon (Q3), and Atlanta (Q4). The events will continue to focus on sales and marketing strategies and tactics, with areas of concentration to include retail and fashion, contract decoration, programs and fulfillment, and athletic events.

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Visit shirtlabpro.com for more information.

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SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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