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5 Most Influential Promo Products for Americans Identified in New Report

Findings were also segmented by state, region, gender, and age.




A new report says outwear is the most influential promotional product for American consumers.

That’s according to the 2022 Ad Impressions Study from the Advertising Specialty Institute. The report identifies the five most influential promo products for Americans, as well as the top five products by state, region, gender, and age.

The study, which is free to download, is based on data collected from nearly 40,000 consumers.

Here are the top five most influential promotional products in the US, per the report:

1. Outerwear
2. Performance wear
3. Masks
4. Health & safety
5. Polo shirts

Read more at the Advertising Specialty Institute.




Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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