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5 Most Influential Promo Products for Americans Identified in New Report

Findings were also segmented by state, region, gender, and age.




A new report says outwear is the most influential promotional product for American consumers.

That’s according to the 2022 Ad Impressions Study from the Advertising Specialty Institute. The report identifies the five most influential promo products for Americans, as well as the top five products by state, region, gender, and age.

The study, which is free to download, is based on data collected from nearly 40,000 consumers.

Here are the top five most influential promotional products in the US, per the report:

1. Outerwear
2. Performance wear
3. Masks
4. Health & safety
5. Polo shirts

Read more at the Advertising Specialty Institute.


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