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70% of Screen Printers Have a Vision Statement – Here’s Why

Do You or Don't You? “Now it’s almost a sin to run a business without it,” says one screen pro.





Do you have a vision/missions/values statement for your business?

Yes: 64%

  • Outperform the competition. Serve the customer. Make this a pleasant place to be. — Jim Bradley, Bradley Nameplate Corporation, Fremont, California
  • Early on, I didn’t appreciate the power of having a vision and values in place. Now, it’s almost a sin to run a business without it. Your vision and values determine the personality and vibe of the business. — Gavin StGeorges, Proud Tshirts, Miami, Florida
  • At we all share the same vision as a team! We are always pushing “Talk shirty to me,” and because of this we have a great team and better customer base. By sticking to our values, our customers follow our protocols and our ways of doing business. This helps weed out the hard customers and helps us create the vision we have as a company. Every business should know where they came from and where they are going. You will eventually have to re-roll the dice and shake things up as time moves on! — Ron Augelli,, Dickson City, Pennsylvania

  • We have core values written out and we use them as a guideline for decision making throughout the company. — Joe Ortinau, Ortinau Art, Pemberville, Ohio

No: 36%

  • I should, but I don’t. — Kristin Deutsch, Hair of the Dog Graphics, Fond Du Lac, Wisconsin

What’s the Brain Squad?

If you’re the owner or top manager of a U.S.screen-printing business, you’re invited to join the Screen Printing Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting screen-print pros. Sign up here.

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Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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