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70% of Screen Printers Have a Vision Statement – Here’s Why

Do You or Don't You? “Now it’s almost a sin to run a business without it,” says one screen pro.





Do you have a vision/missions/values statement for your business?

Yes: 64%

  • Outperform the competition. Serve the customer. Make this a pleasant place to be. — Jim Bradley, Bradley Nameplate Corporation, Fremont, California
  • Early on, I didn’t appreciate the power of having a vision and values in place. Now, it’s almost a sin to run a business without it. Your vision and values determine the personality and vibe of the business. — Gavin StGeorges, Proud Tshirts, Miami, Florida
  • At we all share the same vision as a team! We are always pushing “Talk shirty to me,” and because of this we have a great team and better customer base. By sticking to our values, our customers follow our protocols and our ways of doing business. This helps weed out the hard customers and helps us create the vision we have as a company. Every business should know where they came from and where they are going. You will eventually have to re-roll the dice and shake things up as time moves on! — Ron Augelli,, Dickson City, Pennsylvania

  • We have core values written out and we use them as a guideline for decision making throughout the company. — Joe Ortinau, Ortinau Art, Pemberville, Ohio

No: 36%

  • I should, but I don’t. — Kristin Deutsch, Hair of the Dog Graphics, Fond Du Lac, Wisconsin

What’s the Brain Squad?

If you’re the owner or top manager of a U.S.screen-printing business, you’re invited to join the Screen Printing Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting screen-print pros. Sign up here.



Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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