(PRESS RELEASE) NEW YORK – Go-to-Market Security leader CHEQ released data revealing that 470 million ‘online shoppers’ are actually bots and fake users. In the eCommerce space, these bots and fake users include malicious scrapers, fraudsters, and account take over bots. The data presented by CHEQ came from analyzing traffic on over 50,000 websites globally. The company ran thousands of cybersecurity tests and challenges to determine the legitimacy of each user within the retail sector.
Overall, it was found that 32% of all organic and direct traffic arriving at retailer websites came from invalid sources. Further evaluation and analysis on the volume and frequency of traffic determined that nearly half a billion eCommerce website visitors each year are not authentic human users, and do not have the intent or ability to purchase. Among the prevalent schemes associated with eCommerce cyber activity are click fraud, credit card fraud, cookie stuffing, user journey hijacking and more.
“We have seen threats caused by the Fake Web specifically impact eCommerce businesses in a major way,” said Guy Tytuniovich, CHEQ’s CEO. “An abundance of bots can lead to loss in customer trust, as well as private data leaks, and search visibility issues for the brand. This has become a strategic issue for retailers who want to maintain a sustainable business in the online world.”
This data is released at a time when about 70% of all online purchases start with a search engine query – indicating the potential of a rise in threats from organic search.
The numbers presented come from a broader CHEQ report on the scale and impact of eCommerce IVT. In addition to the influence of bots and fake users on organic and direct traffic, the report also found that billions of dollars are wasted on paid advertising clicks to retail websites, and additional revenue lost from bots abandoning carts.
Let’s Talk About It
Creating a More Diverse and Inclusive Screen Printing Industry
LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.
Gildan Ultra Cotton 2000 Gets Soft
Big Frog Custom T-Shirts & More of Round Rock Celebrates Grand Opening
Nazdar Sticks to Ink Innovation at 2024 Latin America Label Summit
Meet Our New Editor-in-Chief
Talking Flatstock and Rock Posters with Tuffy Tuffington
STAHLS’ Redefines Apparel Customization with Acquisition of Fulfill Engine
Press Releases4 weeks ago
VersaSTUDIO BY-20 Becomes First Desktop DTF Printer to Earn a BLI 2024 Pick Award from Keypoint Intelligence
Press Releases1 month ago
Grimco Giving Away a Free ROQ YOU Automatic Screen Printing Press at Impressions Long Beach
Art, Ad, or Alchemy4 weeks ago
Getting “Tuff” with Art
Columns4 weeks ago
5 Revenue Generators You Likely Aren’t Thinking About
Editor's Note1 week ago
Meet Our New Editor-in-Chief
Marshall Atkinson1 month ago
6 Ideas to Build a Better Sales Engine For Your Business
Columns1 month ago
How Your Print Business Can Escape Price-Driven Competition … Forever
Special Reports + Analysis1 month ago
Small Shop Automation Solutions